June 2025 – Present

• • Lead media strategy for law firm clients to drive visibility and credibility.

  • Write press releases, op-eds, and firm announcements.

  • Coordinate interviews between attorneys and reporters.

  • Maintain relationships with legal and mainstream media.

  • Track coverage and flag reputational risks.

  • Collaborate with internal teams to align PR with marketing goals.

January 2024 – May 2025

• • Provided leadership, training, and mentoring to health communications specialists across the Center.

  • Developed the Center’s first annual Digital Impact Report, analyzing digital presence and providing actionable recommendations for improvement.

  • Managed public relations strategy and field media requests. 

  • Implemented a social media services request portal to streamline communication between requestors and social media managers.

  • Introduced a data request portal to allow anyone in NCEH/ATSDR to access data from across social listening, web, and social media platforms.

  • Produced weekly social listening reports, including actionable insights and recommendations.

  • Managed a monthly social media digest newsletter summarizing key trends and updates for stakeholders.

  • Served on the Heat and Health Initiative's evaluation team, providing critical data and analysis for briefings to the CDC Director.

  • Co-led the establishment and management of a Data Modernization Community of Practice.

  • Nominated for the CDC Director’s Award for Cross-Center Collaboration.

DRT Strategies and Karna LLC, December 2019 to January 2024

Project: CDC-Funded NCHS Data Query System

• Develop and implement a communications plan for a novel data query system (DQS) under the CDC Data Modernization Initiative (DMI), which allows users to access and visualize data from many data collection systems in one place.

• Develop a digital roadmap documenting replicable data transformation processes for optimizing and standardizing data assets in machine-readable format.

•  Disseminate the DQS to internal and external audiences through PR initiatives, social media, newsletters, conferences, intranet, public-facing webpages, and other channels.

Results: Contributed to the successful launch of CDC’s DQS, which provides users with thousands of estimates on over 150 health topics.

Project: CDC-Funded COVID-19 Vaccine Confidence Champions for Women’s Healthcare Clinicians

• Team lead over a scholarly journal advertising campaign to disseminate clinician-facing training on effective COVID-19 conversations for CDC grantee, American College of Obstetricians and Gynecologists (ACOG).

• Lead media and ad planning, development, and placement.

• Liaise with medical journals.

• Oversee the development of creative assets.

• Allocate and manage budgets.

• Evaluate campaign performance.

• Team lead over social media strategy and content development, including audience segmentation, and A/B testing.

Results: Promotional campaigns successfully increased awareness and uptake of training. Campaign was extended due to a successful rollout, with an average 10.97% conversion rate.

Project: CDC-Funded Covid-19 Vaccine Confidence Network (VCN) Academic Partnership Network

• Communications hub for the twenty-six academic institution grantees addressing COVID-19 public health emergency response.

• Facilitate collaboration using a dedicated inbox, Slack, Google Drive, and network meetings.

• Curate and maintain a resource library housing over 500 resources.

• Produce a weekly newsletter disseminated to 200 network members and CDC personnel.

• Provide TA for over 170 support requests.

• Evaluate the performance of network support.

• Coordinate dissemination of intervention results.

Results: 46% of Centers reported moderate to strong attribution of VCN efforts to increased vaccine confidence and uptake in their communities.

Project: WHO/GAVI-Funded Comprehensive COVID-19 Infodemic Training

• Training production support and trainee engagement for a 4-week intensive infodemic management course funded by GAVI, WHO, and US CDC.

• Support production of 100 hours of Zoom training time, including 30+ hours for a French-speaking cohort.

• Lead the implementation of Slido, a critical real-time collaboration tool used during the training, with approximately 27,000 engagements via polls and Q&A.

Results: More than 600 attendees from 92 countries successfully completed the training.

Project: CDC-Funded Prevention Research Centers (PRC) Academic Partnership Network

• Provide technical assistance, training, and support for grantees and their partners.

• Develop and disseminate health communication and integrated marketing products.

• Develop and implement a strategic communications plan.

• Develop and implement a strategic partnership plan.

• Support program rebranding.

• Develop a suite of social media materials and templates, ensuring 508 compliance.

• Develop a program evaluation plan.

Results: Successfully rebranded the program for the first time since 1986. Provided PRCs with critical communications resources that contributed to their success in mitigating chronic illness in their communities.

May 2019 to December 2019

• Coordinated the development and implementation of the marketing program for the US and UK, including public relations, social media, web, email, and traditional marketing campaigns.

• Conducted audience analysis to capture effective messaging strategies.

• Facilitated the development of external and internal communications strategies, including newsletters, surveys, and the team website.

• Identified and addressed bottlenecks in the development cycle.

• Documented and developed dashboards for training and reporting.

• Supported marketing efforts of 12 regional offices, including over 300 subject matter experts.

• Managed three internal and four external recurring newsletters.

• Launched two new service lines.

• Rolled out an international marketing program.

June 2016 to June 2018

• Through the Georgia Manufacturing Extension Partnership (GaMEP), led communications efforts for a manufacturing excellence training series with 40 seminars per year in eleven towns and cities in Georgia.

• Segmented priority audiences to reach key sub-groups in the industry.

• Managed the promotion of the series through print, social media, and email campaigns.

• Managed budget and negotiated vendor contracts.

• Coordinated onsite logistics for training.

• Engaged over 2,400 participants representing 530 businesses across Georgia.

Goodman McGuffey Lindsey & Johnson, LLP and Buckley Brown, P.C., April 2010 to April 2016

• Developed strategic marketing plans.

• Managed social media presence.

• Managed websites.

• Developed, managed, and evaluated online presence.

• Created and deployed news bulletins, blogs, and email campaigns.

• Coordinated industry events, including vendor selection, contract negotiation, budget management, and on-site logistics.

• Created and maintained marketing artifacts and educational materials.

• Using Equity-Driven Evaluation to Support Belonging and Community Engagement, 2024

• Improving the Wellbeing of Communities by Innovating Health Communications, 2024

• NCEH/ATSDR Clear Writing Summit, 2024

• Clear Writing: Plain Language Communication Strategies, 2024

• Environmental Justice, Multiple 2023

• Translating Belonging and Community Engagement, 2023

• Writing for the Web: Microcontent Best Practices, 2023

• Audience-Tailored Social Media Strategy, 2023

• Using Inclusive Language in Health Communication, 2023

• Plain Language & Clear Communication, 2023

• American Marketing Association

• Project Management Institute

• Toastmasters

• Meltwater, Social Listening with Explore: Advanced, #59345018, 2022

• Certified Associate Project Manager (CAPM),  License #1850171, 2020