January 2024 – February 2025

• • Provided leadership, training, and coaching to health communications specialists across the Center.

  • Led the creation of the center’s first Digital Impact Report, leveraging Adobe Analytics, Meltwater, and Sprout Social.

  • Developed internal systems for automated social media requests and data access across the division.

  • Co-led CDC’s Data Modernization Community of Practice.

  • Advised senior leadership through actionable insights drawn from web and social data.

Results: Launched a scalable data services offering; nominated for the CDC Director’s Award for Cross-Center Collaboration.

DRT Strategies and Karna LLC, December 2019 to January 2024

Project: CDC-Funded NCHS Data Query System

• Develop and implement a communications plan for a novel data query system (DQS) under the CDC Data Modernization Initiative (DMI), which allows users to access and visualize data from many data collection systems in one place.

• Develop a digital roadmap documenting replicable data transformation processes for optimizing and standardizing data assets in machine-readable format.

•  Disseminate the DQS to internal and external audiences through social media, newsletters, conferences, intranet, public-facing webpages, and other channels.

Results: Contributed to the successful launch of CDC’s DQS, which provides users with thousands of estimates on over 150 health topics.

Project: GIS Data Emergency Exchange Toolkit

• Lead a team of seven to create a rapid turnaround website for public health emergency deployment staff needing to access GIS data.

• Design and launch a website, including six pages on standards, data sharing, privacy protection, community involvement, and a resource library.

Results: Released a comprehensive disaster deployment toolkit.

Project: CDC-Funded COVID-19 Vaccine Confidence Champions for Women’s Healthcare Clinicians

• Team lead over a scholarly journal advertising campaign to disseminate clinician-facing training on effective COVID-19 conversations for CDC grantee, American College of Obstetricians and Gynecologists (ACOG).

• Lead ad planning, development, and placement.

• Liaise with medical journals.

• Oversee the development of creative assets.

• Allocate and manage budgets.

• Evaluate campaign performance.

• Team lead over social media strategy and content development, including audience segmentation, and A/B testing.

Results: Promotional campaigns successfully increased awareness and uptake of training. Campaign was extended due to a successful rollout, with an average 10.97% conversion rate.

Project: CDC-Funded Covid-19 Vaccine Confidence Network (VCN) Academic Partnership Network

• Communications hub for the twenty-six academic institution grantees addressing COVID-19 public health emergency response.

• Facilitate collaboration using a dedicated inbox, Slack, Google Drive, and network meetings.

• Curate and maintain a resource library housing over 500 resources.

• Produce a weekly newsletter disseminated to 200 network members and CDC personnel.

• Provide TA for over 170 support requests.

• Evaluate the performance of network support.

• Coordinate dissemination of intervention results.

Results: 46% of Centers reported moderate to strong attribution of VCN efforts to increased vaccine confidence and uptake in their communities.

Project: WHO/GAVI-Funded Comprehensive COVID-19 Infodemic Training

• Training production support and trainee engagement for a 4-week intensive infodemic management course funded by GAVI, WHO, and US CDC.

• Support production of 100 hours of Zoom training time, including 30+ hours for a French-speaking cohort.

• Lead the implementation of Slido, a critical real-time collaboration tool used during the training, with approximately 27,000 engagements via polls and Q&A.

Results: More than 600 attendees from 92 countries successfully completed the training.

Project: CDC-Funded Prevention Research Centers (PRC) Academic Partnership Network

• Provide technical assistance, training, and support for grantees and their partners.

• Develop and disseminate health communication and integrated marketing products.

• Develop and implement a strategic communications plan.

• Develop and implement a strategic partnership plan.

• Support program rebranding.

• Develop a suite of social media materials and templates, ensuring 508 compliance.

• Develop a program evaluation plan.

Results: Successfully rebranded the program for the first time since 1986. Provided PRCs with critical communications resources that contributed to their success in mitigating chronic illness in their communities.

May 2019 to December 2019

• Directed the marketing strategy for US and UK markets, managing outreach across 12 regional offices.

• Supervised the creation and distribution of 7 recurring newsletters (internal and external), supporting over 300 subject matter experts.

• Standardized processes across marketing touchpoints and dashboards for reporting and training.

Results: Launched two new service lines. Rolled out an international marketing program.

June 2016 to June 2018

• Designed and executed a marketing strategy for a statewide business training initiative.

• Created targeted audience segments and led promotion via social media, email, and direct outreach.

Results: Engaged over 2,400 participants representing 530 businesses across Georgia

Goodman McGuffey Lindsey & Johnson, LLP and Buckley Brown, P.C., April 2010 to April 2016

• Built both firms’ digital presence and first comprehensive marketing programs.

• Managed event logistics, content development, and client communications.

Results: Increased event attendance and website traffic; formalized strategic outreach for legal audiences.

• Using Equity-Driven Evaluation to Support Belonging and Community Engagement, 2024

• Improving the Wellbeing of Communities by Innovating Health Communications, 2024

• NCEH/ATSDR Clear Writing Summit, 2024

• Clear Writing: Plain Language Communication Strategies, 2024

• Environmental Justice, Multiple 2023

• Translating Belonging and Community Engagement, 2023

• Writing for the Web: Microcontent Best Practices, 2023

• Audience-Tailored Social Media Strategy, 2023

• Using Inclusive Language in Health Communication, 2023

• Plain Language & Clear Communication, 2023

• Meltwater Advanced Social Listening & Boolean Searching, 2023

• National Conference on Health Communication, Marketing, and Media, 2022

• Plain Language and Clear Communication, 2022

• American Marketing Association

• Project Management Institute

• Toastmasters

• Meltwater, Social Listening with Explore: Advanced, #59345018, 2022

• Certified Associate Project Manager (CAPM),  License #1850171, 2020